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Pete Eischen Chevrolet | NW Oklahoma's No. 1 Volume Dealer | 2323 N. Main, Hwy 60 Fairview, OK 73737 | 580.227.4411 | 800.749.4412 | sales@eischenchevrolet.com |
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Pete Eischen Chevrolet | NW Oklahoma's No. 1 Volume Dealer | 2323 N. Main, Hwy 60 Fairview, OK 73737 | 580.227.4411 | 800.749.4412 | sales@eischenchevrolet.com |
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Evolution of the Legend - Chevrolet |
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distinctly American story, Chevrolet began in an experimental workshop in
a Detroit garage and continues today in garages all over the United
States. After more than 80 years, and for more than 36 million people,
we’ve become the cars more Americans trust, and the most dependable,
longest-lasting trucks on the road.* This is our story, but it’s yours
too. And we’ve come a long way together. *Dependability based on longevity: 1981-1996 full-line light-duty truck company registrations. Excludes other GM divisions. |
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| 1909 | William Durant, a high school dropout who had become a leading manufacturer of horse-drawn vehicles by 1890 from Flint, Michigan, asked Louis Chevrolet, a well known race car driver, to help design a car for introduction to the public. He had not yet formed a company to manufacture it. | ||
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| 1911 |
The Chevrolet Motor Car Company enters the turbulent automobile market on November 3. Durant envisions his new company as an inexpensive competitor to the Ford Model T. He chose to name the company after its designer, Louis Chevrolet, because he liked the sound of the name and because Chevrolet was a prominent name in motor sports. |
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| 1912 | Chevrolet hits the streets of Detroit with the "Classic Six" -- a large, 5-passenger touring sedan with a long list of standard features, including four doors, electric lights and a folding top, plus a windshield and its own tool box. Its 299-cubic-inch, 6-cylinder engine could reach a top speed of 65 miles per hour. | ||
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| 1914 | The Chevy "bowtie" logo appears for the first time. Legend maintains that the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. In 1908, William Durant reportedly detached a small piece and kept it in his wallet, waiting for the day he'd put it to use. The bowtie became an advertising icon, and is still the marquee of today's Chevrolet | ||
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| 1915 | At a cost of $490, Chevrolet introduces its first challenge to the Ford Model T - the "490." | ||
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| 1917 | Chevy unit sales are pushed to the 100,000 mark thanks to the success of the 490. | ||
| 1918 | First Chevy truck sold. Chevy joins GM Corporation. | ||
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| 1924 | Chevy offers first radio option. | ||
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| 1927 |
Chevrolet outsells Ford by topping 1 million units for the first time. In all but four of the next 55 years, Chevrolet is the top-selling American nameplate. |
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